SBD/Issue 96/Sports Industrialists

Executive Transactions

Navigate Marketing recently hired MARK FRIEDERICH as Senior VP/Research. Previously, Friederich was COO & VP of The Bonham Group Market Research Company, a subsidiary of the recently-closed Bonham Group (Navigate).

Bensussen Deutsch &
Associates Hires Martin
EXECS: DAVE BUTLER was named President of Ticketmaster North America. Most recently, Butler was CEO of Ticketmaster Irvine, formerly Paciolan (DAILY VARIETY, 2/4)….Bensussen Deutsch & Associates (BDA) appointed ROB MARTIN VP/Marketing Alliances. Martin will direct all aspects of marketing and PR for the company, including overseeing the firm’s internal creative agency, Design Lab. Most recently, Martin was Imagekind CMO. Prior to that, Martin spent 14 years with the Sonics, most recently as VP/Marketing & Strategic Communications (BDA)….NY-based Blake Sports Group hired former Grey Goose and Jagermeister brand marketer JEFF FUJIMOTO as its new VP/Business Development. The former Nationwide Tour player will run the agency’s new office in Scottsdale (Jon Show, SportsBusiness Journal)….GREG SUNKEL was named to the newly created position of Dir of National Sales for ESPN Radio-owned stations in New York, L.A., Chicago, Dallas and Pittsburgh. Most recently, Sunkel was National Sales Manager for ESPN 1000 Chicago (, 2/3).

FRANCHISE: The Astros named Phillies Dir of Community Relations GENE DIAS Dir of Media Relations and promoted MARISA LOPEZ to Assistant Dir of Foundation Development (Astros)….Spurs Sports & Entertainment (SS&E) named PETER LUBELL COO of the D-League Austin Toros. Most recently, Lubell was VP/Strategic Alliances for Raceway Media (SS&E)….The Buccaneers promoted DOUG WILLIAMS to Coordinator of Pro Scouting (ST. PETERSBURG TIMES, 2/4).

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