SBD/Issue 96/Sponsorships, Advertising & Marketing

Sprint To Be NBC's Presenting Sponsor Of Alpine Championships

Universal Sports and NBC signed a deal with Sprint that makes the mobile phone company a presenting sponsor of network and cable coverage of the Alpine World Ski Championships airing through February 15. Sprint will receive presenting sponsor designation, on-air branded spots, on-air mentions and opening and closing billboards. It also receives pre-roll video in all World Championships coverage online at Sprint is a sponsor of the U.S. Ski team. The deal was sold by the NBC Olympic and Universal Sports sales teams. The biennial Alpine World Ski Championships began Tuesday and run until February 15 in Val d'Isere, France. NBC will air same-weekend coverage this weekend and on Sunday, February 15. NBC partner and Universal Sports TV will broadcast over 100 hours of same-day coverage of the entire event.

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