SBD/Issue 96/Sponsorships, Advertising & Marketing

Right Down The Fairway: Mirassou Winery Inks Deal With LPGA

Mirassou Winery and the LPGA this morning announced a three-year deal making Mirassou the official wine of the LPGA and the presenting sponsor of the Phoenix LPGA Int'l, which will be played March 26-29 at Papago Golf Course in Phoenix. Mirassou was represented by MEC Access, part of GroupM ESP (THE DAILY). In Phoenix, John Davis reported before the announcement that sources close to the tournament, including an LPGA player and member of the event's BOD, said that they were "in the dark about tournament details." The event had been played for the previous five years as the Safeway Int'l at Superstition Mountain Golf & Country Club. Tournament Golf Foundation President Tom Maletis, whose Portland-based nonprofit runs the event, last year said that he "hoped to return to Superstition because of its success at the site, but negotiations had been difficult due to its financial position" (ARIZONA REPUBLIC, 2/5).

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