SBD/Issue 96/Sponsorships, Advertising & Marketing
Published February 5, 2009
|Crabtree's Agents Trying To
Negotiate Endorsement Deals
A DEAL YOU CANNOT REFUSE: NHL Commissioner Gary Bettman said of the league potentially allowing advertisements on jerseys, "I suppose that on a league-wide deal if somebody came in and offered a ridiculous amount of money that I couldn't even imagine, I'd have to take it to the owners and see what their preference is." But Bettman added, "I think, for the foreseeable future, the uniforms will stay, from a commercial standpoint, the way they are" (CBC Radio, 2/4).
YOU CAN'T SEE ME: Golfer Boo Weekley has unveiled an apparel line called Firethorn by Boo Weekley, and he said of the endeavor, “I’m not the designer. I just like camouflage. They can figure out the colors that go with it. But its mossy oak print that we are doing." He noted Firethorn is the "actual company that has the shirt manufacturing stuff, but its just camouflage. Camouflage to me is really part of my whole get up. It’s just who I am. I feel natural in it” (“19th Hole,” Golf Channel, 2/4).
NOTES: Wheaties yesterday at the NBA Store in N.Y. unveiled a limited-edition commemorative box featuring Basketball HOFer Willis Reed. Wheaties traditionally honors a renowned African-American athlete during Black History Month (Wheaties)....Joe Gibbs Racing officials yesterday announced GameStop will return as a sponsor of the team's No. 20 NASCAR Nationwide Series Toyota, driven by Joey Logano for 20 races this season (SCENEDAILY.com, 2/4).