Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/Issue 96/Events & AttractionsPrint All
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GO BIG OR GO HOME: White appeared on Fox Business last night and discussed his new Ubisoft videogame “Shaun White Snowboarding.” White said, “It wasn’t like a big plan (where) I set out to do a game and all these things. I had been in videogames before and it didn’t work out the right way.” White said his previous videogame experience did not work well because he “didn’t have any input.” White: “You just kind of gave them your name, and so my character had some awkward orange fro’ … and I didn’t agree with the graphics and the game or anything. So I sat back and was like, ‘I’m not going to do another deal until I can really focus and do my own game.’” White: “I honestly said no to about four offers before we actually signed with Ubisoft” (“America’s Nightly Scoreboard,” Fox Business, 2/4).