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SBD/Issue 94/Sports Media
Super Bowl Gives NBC 42.0 Rating, Record 98.7 Million Viewers
Published February 3, 2009
|Sunday's Super Bowl Was The Second
Most-Viewed Show Of All-Time
Writer Feels NBC Had The Best
Super Bowl Broadcast Ever
YOUNG & THE RESTLESS: In N.Y., Bob Raissman writes under the header, "Steve Young Compliments Steelers' Ben Roethlisberger In Gush-Fest." Young following Sunday's game interviewed Roethlisberger on ESPN, and Young "melted." He "went wax" and was "totally star-struck." Raissman: "Young didn't know whether to pitch platitudes or simply gush" (N.Y. DAILY NEWS, 2/3).
PENALTY FLAGS: CABLEFAX DAILY reports RCN Corp. during the Super Bowl reportedly "had trouble showing the game to one Manhattan apartment because of problems with a hub transmitter." To make up for the trouble, RCN is "offering one free month of service and inviting" the effected fans to lunch with Giants DE Justin Tuck and Jets WR Brad Smith (CABLEFAX DAILY, 2/3). Meanwhile, in DC, Lisa de Moraes reports Comcast "plans to compensate its analog customers" in the Tucson area who were affected when its coverage of the Super Bowl switched momentarily to a feed of an adult channel. A Comcast spokesperson said, "We can't undo what happened, but we remain deeply sorry for the impact this situation has had on our customers. ... We will be issuing a $10 credit to any Comcast video customer in Tucson who was impacted" (WASHINGTON POST, 2/3).
GLOBAL APPEAL: In Canada, a combined 4.293 million viewers watched Super Bowl XLIII on CTV and French-language net RDS. The broadcast is CTV's most-watched telecast of the year to-date (CTV). The GLOBE & MAIL's William Houston reports the game was watched by 3.602 million viewers on CTV, down 14% from 4.2 million last year. The viewership fell short of the 3.684 million viewers for TSN's telecast of the Canada-Sweden IIHF World Junior Hockey Championship Gold Medal game last month. Super Bowl XLIII outdrew TSN's telecast of the '08 Stampeders-Alouettes Grey Cup, which drew 2.439 million viewers on November 23. RDS drew 691,000 viewers for Super Bowl XLIII, down 24% from last year's game (GLOBE & MAIL, 2/3).