SBD/Issue 112/The Back of the Book

ESPN Sports Poll: Which Sports Trading Cards Do Kids Collect?

The ESPN Kids Poll, a service of TNS Sport, asks all respondents ages 7-11 if they collect sports trading cards. Those that do collect are asked to name which leagues. The chart below details answers from respondents ages 7-11 that do collect sports trading cards and the leagues that they collect for full year '08 and '07 (ESPN Sports Poll).

Do you collect sports trading cards? (Yes)
YEAR
n =
%
'08
1,018
30%
'07
631
29%
For which pro leagues to you collect sports trading cards?
LEAGUE ('08)
n = 346
LEAGUE ('07)
n = 208
MLB
59%
NFL
50%
NFL
53%
MLB
46%
NBA
35%
NBA
31%
NHL
15%
NHL
8%
MLS
4%
NASCAR
5%
NASCAR
1%
MLS
5%
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