Coyotes' Boynton On Leave Of Absence NCAA's Emmert Addresses Indiana Law NASL Expands Deal With ESPN Shock Doctor, McDavid To Merge Vikings Fans Can Buy Stadium Bricks Delaware North Adds Self-Ordering Kiosks Sharapova Launches Official Mobile App County, City Working On Chargers Stadium NCAA's Berst To Retire This Summer Adidas Aims To Grow Profits By 15% Annually
Upcoming Conferences and Events
SBD/Issue 112/Sponsorships, Advertising & Marketing
Wheels & Deals: Ford Not Looking To Up NASCAR Sponsorship
Published February 27, 2009
Ford Racing NASCAR Marketing Manager Tim Duerr said that the manufacturer is "not looking to increase its sponsorship" in NASCAR. Duerr: "That's certainly because of the economy." But in Las Vegas, Mark Hansel reports there is "buzz that the redesigned Taurus could replace the Fusion as the Car of Tomorrow" in NASCAR's Nationwide Series. Duerr did not confirm the rumors, but indicated that NASCAR has "told Ford which car it wants for the Nationwide series and it's not the Fusion" (LAS VEGAS SUN, 2/27).
TIME TO DIG A HOLE? The ORLANDO SENTINEL’s Matt Humphrey recently posed a question on Twitter and Facebook asking readers, "Would you rather see a Dale Earnhardt Jr. win or a Digger disappearance on Fox TV?" Humphrey: "Much to my surprise, a Dale Earnhardt Jr. win finished in second place! There's apparently no love for the NASCAR on Fox Gopher-cam mascot" (ORLANDOSENTINEL.com, 2/26).
SPONSORSHIP NOTES: Golden Corral will sponsor Yates Racing’s No. 28 entry driven by Travis Kvapil for the next three Sprint Cup races at Las Vegas, Atlanta and Bristol. Golden Corral will also continue its “Race for America’s Families” promo....Red Bank Outfitters will continue its sponsorship of Tommy Baldwin Racing’s No. 36 Sprint Cup Toyota driven by Scott Riggs through this weekend's Shelby 427 (THE DAILY).