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SBD/Issue 112/Sponsorships, Advertising & Marketing
Wachovia Name Will Not Appear On PGA Tour's Charlotte Stop
Published February 27, 2009
TOO MUCH OF A GOOD THING? In Charlotte, Peter St. Onge writes under the header, "Is Golf A Splurge Or Local Surge?" Wells Fargo Senior VP & Corporate Communications Manager Mary Beth Navarro said that the company is "reducing costs of the tournament, including some related to client entertainment," but the "specifics haven't been determined." St. Onge notes the tournament has "cultivated a reputation on the Tour as a top-notch tournament, from the cars the players drive in Charlotte to the perks their wives get to the swankiness of the corporate parties." The PGA Tour's "elite don't come to Charlotte merely for the pricey perks," but the tournament's "glossy feel certainly contributes to the lure." Even if those perks "stay intact, cutting some non-player luxuries means cutting back on things local businesses provide." St. Onge: "Excess helps stir commerce -- in this case, our commerce" (CHARLOTTE OBSERVER, 2/27).