SBD/Issue 112/Sponsorships, Advertising & Marketing
Published February 27, 2009
REUTERS' Antonella Ciancio reported 15 top European soccer clubs are "under pressure to renew their shirt sponsorships by next season as their contracts expire amid the economic downturn." Jersey sponsorships have "commonly been considered immune to the financial crisis because of their long duration and large media exposure," but analysts "expect tough times ahead for clubs with troubled owners or smaller appeal." While experts indicated that it is "unlikely that top clubs such as Manchester United will be unable to sign lucrative new deals, smaller clubs may have to accept lower income" (REUTERS, 2/26).
Yankees Official '09 Cap Features
Patch Commemorating New Stadium
FLYING HIGH: CNBC.com's Darren Rovell reported the NBA has released a new T-shirt around Knicks G Nate Robinson after a "licensing issue derailed the initial 'Krypto-Nate' shirts, which were never made." In addition, Nike reportedly is planning to release the green Nike shoes Robinson wore during the Sprite Slam Dunk Contest in "limited edition quantities" in March (CNBC.com, 2/26).
SKI JUMP: VANOC Dir of Licensing & Merchandising Dennis Kim said that souvenir sales surrounding the '10 Vancouver Games "bucked the national trend" and increased to C$1.6M over the "three-month Christmas period," up 49% from C$1.1M for the year ago period (Vancouver PROVINCE, 2/27).