SBD/Issue 112/Sponsorships, Advertising & MarketingPrint All
PROCEED WITH CAUTION? PGA Tour Exec VP/Communications & Int'l Relations Ty Votaw, when asked if sports marketing is "being singled out" amid criticism surrounding spending habits of federally-aided companies, said, "Some of these institutions are still advertising on television and that spending isn't being criticized" (CNBC.com, 2/26). MEDIAPOST's James Gregory writes, "There is no rulebook for how to use TARP money. Lately, any company stepping outside the 'normal' lines of thought will get nailed by the media or humiliated by Congress. Is that really where we want to wind up?" (MEDIAPOST.com, 2/27).
TOO MUCH OF A GOOD THING? In Charlotte, Peter St. Onge writes under the header, "Is Golf A Splurge Or Local Surge?" Wells Fargo Senior VP & Corporate Communications Manager Mary Beth Navarro said that the company is "reducing costs of the tournament, including some related to client entertainment," but the "specifics haven't been determined." St. Onge notes the tournament has "cultivated a reputation on the Tour as a top-notch tournament, from the cars the players drive in Charlotte to the perks their wives get to the swankiness of the corporate parties." The PGA Tour's "elite don't come to Charlotte merely for the pricey perks," but the tournament's "glossy feel certainly contributes to the lure." Even if those perks "stay intact, cutting some non-player luxuries means cutting back on things local businesses provide." St. Onge: "Excess helps stir commerce -- in this case, our commerce" (CHARLOTTE OBSERVER, 2/27).
NCAA Tourny Has Several
Wade Has Been Amazed By
Fans Copying Band-Aid Trend
Ford Racing NASCAR Marketing Manager Tim Duerr said that the manufacturer is "not looking to increase its sponsorship" in NASCAR. Duerr: "That's certainly because of the economy." But in Las Vegas, Mark Hansel reports there is "buzz that the redesigned Taurus could replace the Fusion as the Car of Tomorrow" in NASCAR's Nationwide Series. Duerr did not confirm the rumors, but indicated that NASCAR has "told Ford which car it wants for the Nationwide series and it's not the Fusion" (LAS VEGAS SUN, 2/27).
TIME TO DIG A HOLE? The ORLANDO SENTINEL’s Matt Humphrey recently posed a question on Twitter and Facebook asking readers, "Would you rather see a Dale Earnhardt Jr. win or a Digger disappearance on Fox TV?" Humphrey: "Much to my surprise, a Dale Earnhardt Jr. win finished in second place! There's apparently no love for the NASCAR on Fox Gopher-cam mascot" (ORLANDOSENTINEL.com, 2/26).
SPONSORSHIP NOTES: Golden Corral will sponsor Yates Racing’s No. 28 entry driven by Travis Kvapil for the next three Sprint Cup races at Las Vegas, Atlanta and Bristol. Golden Corral will also continue its “Race for America’s Families” promo....Red Bank Outfitters will continue its sponsorship of Tommy Baldwin Racing’s No. 36 Sprint Cup Toyota driven by Scott Riggs through this weekend's Shelby 427 (THE DAILY).
REUTERS' Antonella Ciancio reported 15 top European soccer clubs are "under pressure to renew their shirt sponsorships by next season as their contracts expire amid the economic downturn." Jersey sponsorships have "commonly been considered immune to the financial crisis because of their long duration and large media exposure," but analysts "expect tough times ahead for clubs with troubled owners or smaller appeal." While experts indicated that it is "unlikely that top clubs such as Manchester United will be unable to sign lucrative new deals, smaller clubs may have to accept lower income" (REUTERS, 2/26).
Yankees Official '09 Cap Features
Patch Commemorating New Stadium
FLYING HIGH: CNBC.com's Darren Rovell reported the NBA has released a new T-shirt around Knicks G Nate Robinson after a "licensing issue derailed the initial 'Krypto-Nate' shirts, which were never made." In addition, Nike reportedly is planning to release the green Nike shoes Robinson wore during the Sprite Slam Dunk Contest in "limited edition quantities" in March (CNBC.com, 2/26).
SKI JUMP: VANOC Dir of Licensing & Merchandising Dennis Kim said that souvenir sales surrounding the '10 Vancouver Games "bucked the national trend" and increased to C$1.6M over the "three-month Christmas period," up 49% from C$1.1M for the year ago period (Vancouver PROVINCE, 2/27).