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SBD/Issue 112/Facilities & Venues
Yankees, BofA Officially End Talks For Major Sponsorship Deal
Published February 27, 2009
|Yankees, Bank Of America Still May Sign
A Smaller Sponsorship Deal
FAILURE TO LAUNCH: A Yankees exec said that the team and BofA "mutually agreed to part ways after seeing the heat that Citigroup was getting for putting its name on the new Mets stadium" (CNBC.com, 2/26). Meanwhile, Goode Thursday said that contrary to reports, the bank "never tried to negotiate for naming rights at the stadium." Goode said that BofA will "continue to offer Yankees-related products such as credit cards," though he admitted that it will be "harder to market them to consumers without the stadium agreement." Goode: "We still see value in the Yankees organization as both a business and marketing partner. It's our hope that we can find other ways to maintain our business relationship that goes back to the mid '90s" (CHARLOTTE OBSERVER, 2/27). Goode said the two sides "concluded our negotiations on a long-term agreement in early January" (N.Y. POST, 2/27).