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  • ESPN BracketBusters Sees Viewership Jump With Butler-Davidson

    This year's six NCAA men's basketball ESPN BracketBusters telecasts averaged 367,000 viewers, up 55.5% from 236,000 viewers for the seven telecasts last season. The '09 BracketBusters got a boost from Butler-Davidson airing on ESPN, with the game averaging 1.1 million viewers last Saturday afternoon. By contrast, last year's Davidson game against Winthrop on ESPN2 only drew 284,000 viewers in the Friday night slot, and the Drake-Butler game last year drew only 648,000 viewers for a late Saturday afternoon slot. Excluding the ESPN Classic telecast last year, this year's six games are also up 32.5% from 277,000 viewers on ESPN2's six telecasts last year. The chart below lists game-by-game cable ratings and viewership for the '09 iteration of ESPN BracketBusters, with comparisons to last year's telecasts. Ratings for all telecasts on ESPNU remain unavailable (THE DAILY).

    '09 BRACKETBUSTERS
    DATE
    NET
    TIME (ET)
    MATCHUP
    CABLE RATING
    VIEWERS (000)
    2/20
    ESPN2
    7:00pm
    Illinois State-Niagara
    0.2
    275
    2/21
    ESPN2
    11:00am
    Northeastern-Wright State
    0.2
    190
    2/21
    ESPN
    12:00pm
    Butler-Davidson
    1.0
    1,130
    2/21
    ESPN2
    1:03pm
    Buffalo-Vermont
    0.1
    178
    2/21
    ESPN2
    3:27pm
    Northern Iowa-Siena
    0.1
    147
    2/21
    ESPN2
    5:11pm
    Utah State-St. Mary's
    0.2
    242
    AVERAGES ===========================>>>>>>>
    0.31
    367
    '08 BRACKETBUSTERS
    DATE
    NET
    TIME (ET)
    MATCHUP
    CABLE RATING
    VIEWERS (000)
    2/22
    ESPN2
    7:00-9:01pm
    Davidson-Winthrop
    0.2
    284
    2/23
    ESPN2
    11:00am-1:00pm
    VCU-Akron
    0.2
    148
    2/23
    ESPN2
    1:00-3:05pm
    George Mason-Ohio
    0.2
    189
    2/23
    ESPN2
    3:05-5:11pm
    Creighton-Oral Roberts
    0.2
    233
    2/23
    ESPN2
    5:11-7:05pm
    Drake-Butler
    0.5
    648
    2/23
    ESPNC
    6:01-8:40pm
    Miami (OH)-Valparaiso
    0.1
    44
    2/23
    ESPN2
    12:00-2:09am
    Kent State-St. Mary's
    0.2
    192
    AVERAGES ============================>>>>>>>
    0.22
    236

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