SBD/Issue 111/Facilities & Venues

Yankees Lower Obstructed-View Bleacher Seats To $5 Per Game

Yankees COO Lonn Trost Announced Lower
Ticket Prices During Interview On WFAN-AM
The price of watching a Yankees game "dropped to a fraction of its original cost yesterday, with obstructed-view bleacher seats abruptly falling from $12 per game to $5," according to Neil Best of NEWSDAY. The ticket price "applies to about 600 seats on either side of a sports bar that extends to the centerfield wall" at the team's new ballpark. Holders of the $5 tickets "will have access to other parts of the stadium," and Yankees COO Lonn Trost said that the tickets will be "labeled as having obstructed views." Meanwhile, Trost said that the team "will open its most expensive seats -- of which only about 70[%] have been sold -- to partial season plans." Trost "suggested those tickets might have been priced lower if the process had been concluded after the worst of the economic downturn." Trost did not comment on the "timing or rationale for the change" in prices (NEWSDAY, 2/26). Trost said of the obstructed-view seats, "There's a group of seats that are in the bleachers, that if you are sitting very close to the right field or left field side of the Sports Bar, you may not see the opposite side. We knew that going in, so we prepared to put televisions in the wall, as well as the big screen, so you don’t miss anything." He added some of the $5 seats "may have gone out improperly invoiced (at $12), but those are going to be corrected" ("Mike Francesa," YES Network, 2/25).

METS TICKET INFORMATION: Mets Exec VP/Business Operations Dave Howard said that the team for its new Citi Field is "ahead of its season-ticket sales pace at this time last year at Shea Stadium, and closing in on the 17,000-plus full, 81-game plans it sold last season." NEWSDAY's Best writes, "More interestingly, its sales of limited plans -- for 40 or 15 games -- is up 19[%] compared to the last season at Shea." For the "most part, the team was able to accommodate fans with comparable seats and plans in the new stadium." Howard said that "about 23,000 of the 42,000 seats at Citi are accounted for so far via full or partial season plans" (NEWSDAY, 2/26).

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