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SBD/Issue 107/Sports Media
Final Nielsen Ratings From Recent Sports Telecasts
Published February 20, 2009
The chart below lists final Nielsen ratings from recent sports telecasts (THE DAILY).
|
TELECAST
|
DATE
|
NET
|
TIME
|
RAT/SHR
|
|---|---|---|---|---|
|
NCAA Basketball: (regional)
|
2/14
|
ABC
|
3:30-6:00pm
|
1.0/2
|
|
NCAA Basketball: (regional)
|
2/14
|
CBS
|
1:00-3:00pm
|
1.2/3
|
|
PGA Tour: AT&T Pebble Beach
National Pro-Am: Third Round |
2/14
|
CBS
|
3:15-6:00pm
|
1.3/3
|
| Chevy Snowboard Grand Prix (taped) |
2/14
|
NBC
|
3:00-4:30pm
|
0.5/1
|
| PBR Built Ford Tough Series: Express Classic |
2/14
|
NBC
|
4:30-6:00pm
|
1.0/2
|
| Monster Energy AMA Supercross Series: San Diego (taped) |
2/15
|
CBS
|
12:00-1:00pm
|
0.7/2
|
| NCAA Basketball: Illinois-Indiana |
2/15
|
CBS
|
1:00-3:13pm
|
1.1/3
|
| PGA Tour: AT&T Pebble Beach National Pro-Am: Final Round* |
2/15
|
CBS
|
3:13-6:30pm
|
1.0/2
|
| NASCAR Sprint Cup: Daytona 500** |
2/15
|
Fox
|
3:42-6:48pm
|
9.2/19
|
| NHL: Flyers-Rangers |
2/15
|
NBC
|
12:30-3:00pm
|
0.7/2
|
| World Skiing Championships (taped) |
2/15
|
NBC
|
3:00-5:01pm
|
0.7/2
|
| "Jeep World of Adventure" |
2/15
|
NBC
|
5:01-6:00pm
|
0.8/2
|
|
TELECAST
|
DATE
|
NET
|
TIME
|
U.S.
|
CABLE
|
VIEWERS (000)
|
|---|---|---|---|---|---|---|
|
NCAA Basketball:
North Carolina-Duke |
2/11
|
ESPN
|
9:03-11:15pm
|
2.1
|
2.5
|
3,269
|
|
NASCAR Sprint Cup:
Gatorade Duels |
2/12
|
Speed
|
2:00-5:27pm
|
1.3
|
2.0
|
1,871
|
| NBA: Celtics-Mavericks |
2/12
|
TNT
|
9:54pm-12:41am
|
1.2
|
1.4
|
1,765
|
| McDonald's NBA All-Star Celebrity Game |
2/13
|
ESPN
|
7:00-9:02pm
|
1.2
|
1.5
|
1,821
|
| NASCAR Camping World Truck Series: NextEra Energy Resources 250 |
2/13
|
Speed
|
8:00-10:43pm
|
1.2
|
1.9
|
1,849
|
| T-Mobile NBA Rookie Challenge & Youth Jam |
2/13
|
TNT
|
9:00-11:22pm
|
1.2
|
1.4
|
1,899
|
| NASCAR Nationwide Series: Camping World 300 |
2/14
|
ESPN2
|
1:15-4:00pm
|
2.0
|
2.4
|
3,238
|
| "NBA All-Star Slam Dunk Theatre" |
2/14
|
TNT
|
7:00-8:00pm
|
2.1
|
2.4
|
3,260
|
| NBA All-Star Saturday Night*** |
2/14
|
TNT
|
8:30-11:05pm
|
3.9
|
4.6
|
6,554
|
| NBA All-Star Game |
2/15
|
TNT
|
8:25-11:23pm
|
4.5
|
5.2
|
7,621
|
NOTES: * = final round cancelled due to rain. CBS aired coverage of '08 final round. ** = Race shortened by rain. *** = Includes Haier Shooting Stars, PlayStation Skills Challenge, Foot Locker Three-Point Shootout and Sprite Slam Dunk Contest.
START YOUR ENGINES: ESPN2 earned a 2.4 cable rating and 3,238,062 viewers for last Saturday's NASCAR Nationwide Series Camping World 300, marking the most-viewed Nationwide Series race ever on the net. However, the 2.4 rating was down 4% from a 2.5 for the '08 race (THE DAILY)....Speed earned a 1.9 cable rating for last Friday's Camping World Truck Series NextEra Energy Resources 250, up 21% from a 1.57 rating last year (Speed)....KDFW-Fox earned a 7.3 local rating in Dallas-Ft. Worth for Sunday's Sprint Cup Series Daytona 500, down 8.8% from an 8.0 last year (DALLASNEWS.com, 2/17).
LIVE FROM BRISTOL: In '09, viewership for ESPN's live weekday "SportsCenter" is up 20% for the 12:00-3:00pm ET block and 10% for the 9:00am-12:00pm block through February 11, compared to the year-ago period, which did not include live editions of the show. Viewership for the 6:00-9:00am "SportsCenter," which still features repeats of the overnight program, is up 22% (ESPN).
PANTHER POWER: ESPN earned a 2.1 cable rating and 2.543 million total viewers for Monday's Pittsburgh-Connecticut men's basketball game, marking the net's most-viewed Big East Conference regular-season men's basketball game. The game also stands as ESPN's second-highest rated and second-most viewed men's basketball game this season behind a 2.5 cable rating and 3.269 million viewers for the February 11 North Carolina-Duke game. ESPN this season is averaging a 1.0 cable rating and 1.25 million viewers for regular-season men's college basketball coverage, up 11.1% and 9.7%, respectively, over a 0.9 and 1.139 million viewers through the same point last year (ESPN).
DIGITAL NOTES: The '09 NBA All-Star Weekend telecasts drew 7 million viewers via online and mobile devices from February 13-16. NBA.com also experienced record traffic during All-Star Weekend, bolstered by the "NBA All-Star Scene" section on the site. The section received 1.4 million video streams. Also, NBA.com's "TNT OverTime Access," which featured live streaming angles of Saturday and Sunday All-Star events, saw video streams up 60%. NBA Digital set a new record for video streams during All-Star Weekend with more than 14 million total streams, up 35% from last year (TNT).
