Names & Faces: Ryan Braun's Fashion Line Helps Boost His Fame

Braun Featured On This Month's Cover Of Skinnie Magazine

In Milwaukee, Anthony Witrado writes Brewers LF Ryan Braun "carries himself with confidence, not cockiness, making him a good pitchman" for marketers. Braun is on the cover of this month's Skinnie magazine "because of his new clothing line," called Remetee. The high-end line includes "shirts, jackets and denim like Affliction or Ed Hardy, although Braun calls it a blending of the two." Braun also has endorsement deals with Remington and Cyto Sports, and has "deals in the works with airlines and a bat company" (MILWAUKEE JOURNAL SENTINEL, 2/20).

SLIDE TACKLE: In London, Nick Allen reports EPL club Newcastle United F Michael Owen "could lose out on hundreds of thousands of pounds after signing up as a global brand ambassador" last year for Stanford Financial Group, which is under fraud investigation. Financial details of Owen's endorsement deal are unknown, but it "included personal appearances by the player and was believed to be in the region" of US$714,434, "at least some of which may have been reinvested" with Stanford Int'l Bank (London TELEGRAPH, 2/20).

NOTES: Dairy company Hood is featuring Int'l Tennis HOFer Chris Evert in a new ad campaign that will run through the end of the year. The effort includes three 30-second radio ads airing in New England, Georgia and Florida (BOSTON.com, 2/19)....BP Products North America has teamed with U.S. Olympic swimmer Dara Torres to help raise awareness of BP gas with Invigorate, part of the company's largest ever product launch (BP)....Rockets F Ron Artest Thursday unveiled a billboard of himself as part of an ad campaign by PETA and the Houston Humane Society (HOUSTON CHRONICLE, 2/20).