Capitol Broadcasting Invests In Online Startup Buster Sports

Raleigh-based Capitol Broadcasting Co. is helping fund Buster Sports Communications Inc., an Internet sports venture founded by former attorney Ray Goodmon intended to "provide college sports analysis from industry insiders through Web stories and Internet radio broadcasts," according to Chris Baysden of the TRIANGLE BUSINESS JOURNAL. Buster Sports officials said that instead of trying to be similar to Web outlets like ESPN.com, the site will "find its niche as a kind of social gathering place for college football and basketball fans." Goodmon, the brother of Capitol President & CEO Jim Goodmon, "wants the site to be a place where fans post video and photos they took in the celebration following a game, or to make podcasts razzing fans of rival teams." Advertising will be the primary form of revenue, through "banner ads as well as spots in the audio and video content."  Buster Sports officials also are "considering reselling some of the content, which includes Internet radio shows" featuring former Wake Forest and South Carolina basketball coach Dave Odom and former Georgia football coach Jim Donnan. A total of 12 employees and independent contractors work for the company. Buster Sports so far "has raised nearly $1.3[M] of the $1.4[M] it was seeking," and the site, while live, is "still in the testing mode" (TRIANGLE BUSINESS JOURNAL, 2/13 issue).