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SBD/Issue 104/Sponsorships, Advertising & Marketing
Univ. Of Memphis Basketball Will Not Wear FedEx-Inspired Jerseys
Published February 17, 2009
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| Memphis AD Says There Were Criticisms About Jerseys |
SHIPPING OUT: In Birmingham, Kevin Scarbinsky writes if UM wore the FedEx colors it "would've been one of the greatest marketing gimmicks in the history of college athletics because, unlike a lot of marketing gimmicks in college athletics, it would've been honest." Univ. of Alabama-Birmingham men's basketball coach Mike Davis said, "People are always upset about something, but Memphis has got a big-time edge, which is great for them and for Coach Calipari." Davis jokingly added of the uniforms, "If FedEx gives us $2[M], we'll wear them." (BIRMINGHAM NEWS, 2/17). YAHOO SPORTS' Matthew Darnell wrote of UM wearing the FedEx-inspired uniforms, "What would have been the harm? ... Heaven forbid that someone get the idea that corporate money is involved with college basketball" (SPORTS.YAHOO.com, 2/16).







