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SBD/Issue 103/The Back of the Book
Scarborough Research Examines NASCAR Fan Demographics
Published February 16, 2009
The chart below presents select Scarborough Research demographics for fans of NASCAR, measured from February '07 through March '08. A fan of NASCAR is described as one that is very, somewhat or even a little bit interested in the sport. For example, 12.5% of NASCAR fans are between the ages of 18 and 24, and NASCAR fans are 1% less likely than the national average to be in that particular age range. NASCAR fans also are 127% more likely than the national average to have attended an NHRA event in the last year (Scarborough Research).
|
NASCAR FAN DEMOGRAPHICS
|
||
|
DEMOGRAPHIC
|
NASCAR FANS
|
INDEX
|
|---|---|---|
|
GENDER
|
||
|
Men
|
62.4%
|
128
|
|
Women
|
37.6%
|
73
|
|
AGE
|
||
| 18-24 |
12.5%
|
99
|
| 45-54 |
20.8%
|
109
|
| 65+ |
13.6%
|
80
|
|
OCCUPATION SUMMARY
|
||
| Construction, Extraction, Maintenance |
9.3%
|
145
|
| Production, Transportation, Material Moving |
9.9%
|
127
|
| White collar |
39.4%
|
99
|
| Blue collar |
30.1%
|
119
|
|
HOUSEHOLD INCOME
|
||
| $100,000 or more |
19.8%
|
97
|
| $50,000 or more |
55.9%
|
104
|
|
RESIDENCE
|
||
| Own |
74.7%
|
104
|
| Rent |
21.0%
|
88
|
|
ACTIVITIES OVER PAST 12 MONTHS
|
||
| Basketball |
14.1%
|
130
|
| Camping |
24.0%
|
131
|
| Fishing |
31.3%
|
147
|
| Golf |
18.4%
|
145
|
| Hunting |
14.0%
|
176
|
| Power boating |
10.2%
|
145
|
|
EVENTS ATTENDED/PLACES VISITED LAST 12 MONTHS
|
||
| Busch Gardens (Williamsburg, Virginia) |
1.5%
|
140
|
| Country music concert |
11.3%
|
155
|
| Monster trucks |
2.2%
|
194
|
| NHRA |
1.7%
|
227
|
| PBR |
1.4%
|
166
|
| Supercross/Motocross |
1.2%
|
185
|
| WWE |
1.5%
|
144
|
