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SBD/Issue 102/Franchises
Sabres Offer Playoff Ticket Discounts For Season Ticket Renewals
Published February 13, 2009
The Sabres will increase season-ticket prices at HSBC Arena by 5% next season, but fans who renew by March 20 will receive "sizable discounts on potential" Stanley Cup Playoff games this year, according to Mike Harrington of the BUFFALO NEWS. The team is in the "process of sending invoices" to ticket holders, which also will include "bills for the first two rounds" of this season's playoffs. The Sabres "will be crediting customers' '09-10 accounts with rebates matching the discounts," so with the rebates, fans "may actually pay less for their tickets for next season if the team goes deep into the playoffs." Sabres Managing Partner Larry Quinn: "We're not sitting around thinking, 'Oh my god, we're going to have this big decline in season-ticket renewals,' because the bottom line is we really don't believe that. But we do want to do something to relieve the pressure on people from the economic situation." Fans who do not renew by March 20 "will pay an extra" 5% on tickets for each playoff round this season. In the event that the Sabres miss the playoffs, the total cost of a season ticket would only increase $41-164 for fans that do not renew early. Quinn: "We know the story can be, 'Well they're raising season-ticket prices,' but actually we think we're doing something a lot better" (BUFFALO NEWS, 2/12).







