SBD/Issue 100/Sports Media

A-Rod Admission: ESPN Sees Jump In Viewers, Web Hits For Interview

A-Rod Has Generated Big Numbers For ESPN
With His Exclusive Steroid Confession Interview
ESPN generated big audience numbers across several mediums with its exclusive steroid confession interview with Alex Rodriguez on Monday. ESPN's 6:00pm ET "SportsCenter," where the Rodriguez interview first aired in its entirety, drew a 1.0 rating, 43% higher than the week prior. N.Y. quadrupled its local market rating for the comparable "SportsCenter" from a week prior, posting a 1.8 rating. The draw was also the second-largest in the N.Y. market for a 6:00pm weekday window in the 12 months, behind only coverage of Rutgers Univ.'s Papajohns.com Bowl victory on December 29. Baltimore was the highest overall market with a 2.4 rating for Monday's show, more than twice the local mark for the week prior. On ESPNews, ratings doubled from a 0.1 to 0.2 from 7:00-8:00pm Monday night. Clips from Rodriguez' interview were viewed more than 2 million times on ESPN.com between 3:00pm Monday afternoon and 3:00pm yesterday. The five most-highly read Rodriguez stories on the site alone drew 1.6 million visits. Consumption also spiked via mobile platforms, with more than 250,000 mobile news alerts sent out by ESPN, and Rodriguez-related videos accounting for 60% of all mobile video views via ESPN's wireless distribution channels.

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