Taking Entries For '17 Sports Business Awards Bucks' Edens Buying Into E-Sports Justin Verlander Purchase $5.25 Beverly Hills Home Weekend Plans With NFL Giants VP Don Sperling Executive Transactions Names In The News Going Off The Grid Executive Transactions Names In The News Taking Entries For '17 Sports Business Awards
SBD/Issue 100/Sports Industrialists
Tapped Out: A-B Ad Guru Bob Lachky Stepping Down This Month
Published February 11, 2009
|Lachky Says Decision Not
Related To InBev Acquistion
TAKING A LOOK AHEAD: AD AGE's Jeremy Mullman wrote Lachky's departure "will not be welcome news at A-B's roster of creative agencies, which regarded him as their primary client and a key personal relationship." DDB, Chicago, has served as A-B's agency since '94, and DDB Worldwide Chair & Chief Creative Officer Bob Scarpelli said, "It's going to be different without him there. I look at the work, the awards and how we helped to build those brands -- it's a remarkable record." Mullman noted in light of InBev's acquisition, it is "easy to view the departures" of Lachky and former A-B VP/Global Media & Sports Marketing Tony Ponturo, who left at the end of last year, as a "clear changing of the guard at A-B." But Lachky and Peacock stressed that the "new generation of leadership at the brewery largely consists of executives trained by the likes of the old guard" (ADAGE.com, 2/10). Ponturo desribed Lachky as a "creative genius." He added that Lachky "had an intuitive sense of the beer business" (ST. LOUIS POST-DISPATCH, 2/11).