SBD/Issue 100/Sports Industrialists

Fathead CEO Weatherup Leaves; McInnis, Lunsford To Fill Ranks

Brock Weatherup
Leaving Fathead
An executive shakeup at Fathead sees CEO BROCK WEATHERUP leaving "to pursue other interests." Weatherup was with the wall graphic marketer for almost two-and-a-half years. Fathead is owned by Quicken Loans and Cavaliers Owner DAN GILBERT, and he has dispatched two Quicken Loans veterans to fill out Fathead's top exec ranks. PATRICK MCINNIS, a 16-year veteran of the loan company, will be the new Fathead CEO, while TODD LUNSFORD has been named President. McInnis previously was Quicken Loans President, while Lunsford's previous titles include CMO and Chief Information Officer at Quicken Loans. Fathead, which has licenses from nearly every major domestic sports and entertainment property, has been one of the most compelling licensing stories in recent years, with its oversized wall graphics -- some of which command prices of $100 or more -- reinventing what was a moribund celebrity/sports poster market. Sales have slowed recently as the economy has cooled. At a recent licensing show, the company was showing line extensions that included a half-sized version called Sidekick and skins for laptops and hand-held game systems, all intended for mass market distribution.

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