Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/Issue 100/Sports IndustrialistsPrint All
Lachky Says Decision Not
Related To InBev Acquistion
TAKING A LOOK AHEAD: AD AGE's Jeremy Mullman wrote Lachky's departure "will not be welcome news at A-B's roster of creative agencies, which regarded him as their primary client and a key personal relationship." DDB, Chicago, has served as A-B's agency since '94, and DDB Worldwide Chair & Chief Creative Officer Bob Scarpelli said, "It's going to be different without him there. I look at the work, the awards and how we helped to build those brands -- it's a remarkable record." Mullman noted in light of InBev's acquisition, it is "easy to view the departures" of Lachky and former A-B VP/Global Media & Sports Marketing Tony Ponturo, who left at the end of last year, as a "clear changing of the guard at A-B." But Lachky and Peacock stressed that the "new generation of leadership at the brewery largely consists of executives trained by the likes of the old guard" (ADAGE.com, 2/10). Ponturo desribed Lachky as a "creative genius." He added that Lachky "had an intuitive sense of the beer business" (ST. LOUIS POST-DISPATCH, 2/11).
LimeGreen Entertainment Names
Myers VP/Sports & Entertainment
EXECS: The Coyotes named BRITTANY GRANT Corporate Partnerships Account Exec (Coyotes)....LimeGreen Entertainment Group named InStadium Managing Dir MICHAEL MYERS VP/Sports & Entertainment (THE DAILY)….USA Football named GARY DEL VECCHIO Dir of Membership. From ’96-08, Del Vecchio served as Dir of USA Hockey InLine for USA Hockey (USA Football)….Vivid Marketing promoted DARIUS KIRSCHNER to Account Exec (Vivid)….Deep Alliance Marketing promoted MATTHEW FORZLEY to Account Exec (Deep Alliance).
PROMOTIONS: ISP Sports has promoted the following: PETER MOSIENKO to VP/National Sales & West Coast Market Manager, WILBUR CHRISTY to Seminole ISP Sports Network General Sales Manager, MATT BROWN to Georgia Tech ISP Sports Network General Sales Manager, MARK PAYNE to Auburn ISP Sports Network Associate GM for Regional Sales, SARAH KAY to South Florida ISP Sports Network Assistant GM, NATALIE RUSSELL to Washington ISP Sports Network Assistant GM, MATT IAZZETTI to Baylor ISP Sports Network Assistant GM, JASON GOLDEN to UNLV ISP Sports Network Assistant GM, SCOTT BIHL to Syracuse ISP Sports Network Senior Account Exec, ANDREW BOND to Cincinnati ISP Sports Network Senior Account Exec and TIM MCCULLOUGH to Villanova ISP Sports Network Senior Account Exec (ISP).
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Margarito's (r) License Revoked For Illegal Use
Of Wrapped Hands During Fight With Mosley (l)
CHARITY CHANGE: In Houston, Fran Blinebury notes Rockets C YAO MING's Yao Ming Foundation "is no longer one of the official beneficiaries of" next Wednesday's Clutch City Foundation Tux & Tennies Charity Gala. The change "was made to take the Yao Ming Foundation out of the loop, staying within newly enforced NBA guidelines set to prevent salary-cap circumvention." Proceeds from the event "will go to the BUSH-CLINTON Coastal Recovery Fund" (HOUSTON CHRONICLE, 2/11).
BOOK SHELF: Former Lawrence Eagle-Tribune reporter SHAWN BOBURG and Univ. of Massachusetts-Boston professor JEAN RHODES have co-authored, "BECOMING MANNY: INSIDE THE LIFE OF BASEBALL'S MOST ENIGMATIC SLUGGER." The book is due in bookstores next month (BOSTON HERALD, 2/11).....Red Sox 2B Dustin Pedroia's autobiography, "BORN TO PLAY: MY LIFE IN THE GAME," will hit bookstores "just in time for the All-Star game" in July (BOSTON HERALD, 2/11).
SEARCH IS ON: In Atlanta, Chip Towers reports the Univ. of Georgia (UGA) has hired Atlanta-based Parker Executive Search President DAN PARKER "to conduct its search for a new men's basketball coach." UGA AD DAMON EVANS confirmed yesterday that he has retained the services of Parker's firm "to identify and make initial contacts with potential candidates to replace" fired coach DENNIS FELTON. Evans, "responding to a Georgia Open Records request filed by" the Atlanta Constitution, said that UGA "will pay the search firm a retaining fee of $75,000, plus various expenses associated with the search." A final contract "has not been completed and signed" (ATLANTA CONSTITUTION, 2/11).
Johnny Kerr Awarded Basketball HOF Lifetime
Achievement Award At Pistons-Bulls Game
NAMES: Former MLB Rangers President TOM SCHIEFFER said that he is considering running as a Democratic candidate for Texas Gov. (DALLASNEWS.com, 2/10)….Celtics Dir of Special Projects JOJO WHITE is opening a nightclub in Boston, “JoJo’s,” that will “cater to athletes who want to unwind out of view of the public.” The club is expected to open in April. Meanwhile, Patriots OT MATT LIGHT sat with NHL Commissioner GARY BETTMAN at last night’s Sharks-Bruins game at the TD Banknorth Garden (BOSTON GLOBE, 2/11).