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SBD/Issue 100/Sponsorships, Advertising & Marketing
A-Rod Admission: Marketing Experts Divided On Long-Term Impact
Published February 11, 2009
|A-Rod's Admission Likely
To Have Effect On Marketability
FALLING PRICES: In N.Y., Matt Lysiak notes those holding Rodriguez memorabilia including "signed baseballs, bats, gloves and baseball cards are watching their expensive collectibles plunge in value." N.Y. memorabilia store Gotta Have It! Owner Peter Siegel: "It's amazing. A few days ago I was paying $200 for a signed (A-Rod) baseball and selling them on a regular basis for $325, but today I wouldn't give anything for it." Ari Whitkes, Owner of a N.Y. Grandstand Sports location, said, "If A-Rod has a great start (to the season), maybe his stuff will begin to recoup some of its value, but a lot of damage has been done" (N.Y. DAILY NEWS, 2/11).
GNC RESPONSE: Rodriguez Monday in his ESPN interview said players in the past "could walk in GNC and get four or five different products that today would probably trigger a positive test." A GNC spokesperson yesterday said that the retailer "does not sell anabolic steroids." The spokesperson: "GNC only sells legal dietary supplements. It is important to distinguish performance-enhancing substances from illegal anabolic steroids" (NEWSDAY, 2/11).