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SBD/Issue 100/Sponsorships, Advertising & MarketingPrint All
A-Rod's Admission Likely
To Have Effect On Marketability
FALLING PRICES: In N.Y., Matt Lysiak notes those holding Rodriguez memorabilia including "signed baseballs, bats, gloves and baseball cards are watching their expensive collectibles plunge in value." N.Y. memorabilia store Gotta Have It! Owner Peter Siegel: "It's amazing. A few days ago I was paying $200 for a signed (A-Rod) baseball and selling them on a regular basis for $325, but today I wouldn't give anything for it." Ari Whitkes, Owner of a N.Y. Grandstand Sports location, said, "If A-Rod has a great start (to the season), maybe his stuff will begin to recoup some of its value, but a lot of damage has been done" (N.Y. DAILY NEWS, 2/11).
GNC RESPONSE: Rodriguez Monday in his ESPN interview said players in the past "could walk in GNC and get four or five different products that today would probably trigger a positive test." A GNC spokesperson yesterday said that the retailer "does not sell anabolic steroids." The spokesperson: "GNC only sells legal dietary supplements. It is important to distinguish performance-enhancing substances from illegal anabolic steroids" (NEWSDAY, 2/11).
Revive To Be Displayed
NCAA STATEMENT: The NCAA today released a statement refuting claims made in an AdAge.com piece about Vitaminwater containing banned substances. The statement said that the item “incorrectly states that student-athletes should not drink six of Vitaminwater’s varieties or they might test positive for banned substances. In fact, normal daily consumption of any of the 13 Vitaminwater varieties will not place a student-athlete at risk for testing positive for banned substances” (NCAA).
Phelps' DBI Rating For Aspiration And Trust
Dropped 15 Points Since Release Of Bong Photo
BEST FOOT FORWARD: Protege, a footwear and apparel line created by Knicks F Al Harrington, will make its debut exclusively in Kmart stores and on www.kmart.com this month. The men's footwear line features five sneaker styles priced at $34.99, while the boys line includes three styles priced at $27.99. The apparel line features performance shorts and T-shirts. Also, as part of its partnership with Protege, Kmart is donating one million pairs of shoes to Samaritan's Feet, an organization that provides shoes for children around the world. (THE DAILY).
SECOND LOOK: AD AGE's Jeremy Mullman reported the "real reason" many viewers missed MillerCoors' one-second ad during NBC's broadcast of Super Bowl XLIII was because NBC "issued a directive to its owned-and-operated station affiliates not to run the local spots." A-B InBev VP/Marketing Keith Levy said that his company "did not ask NBC to pull Miller's ads." Levy: "We made no call to NBC. But, as the official (malt-beverage) sponsor, we do expect a certain level of protection" (AD AGE, 2/9 issue).
ROUNDUP: In Birmingham, Mike Perrin reported the Southwestern Athletic Conference has "signed a five-year deal with Nike to be the exclusive footwear provider for all its athletic teams." The "basics of the agreement were agreed upon in the fall of 2008." Under the deal, officials for "select sports will also wear Nike shoes" (AL.com, 2/10)....The NFL Panthers on their Web site have listed new player jerseys that are marked down up to 50% off, and of the 36 different styles of jerseys on sale, 25 feature Panthers DE Julius Peppers' No. 90. Peppers has indicated that he wants to leave the team (JDNEWS.com, 2/9).