The World Awaits Super Bowl XLIII

The endless hype surrounding Super Bowl XLIII is nearing a crescendo, as the game is just two days away. NBC is broadcasting the game for the first time in 11 years, and the vast experience of the net’s extensive on-site crew bodes well for its return. Neither the Steelers nor the Cardinals have a player with true crossover appeal, but Larry Fitzgerald could strike marketing gold with a great game Sunday. But some licensees are privately hoping for a record sixth Super Bowl win for the Steelers. THE DAILY today also presents our annual list of advertisers in the game.

Into The Fire
NFLPA reportedly looking into news that Troy Vincent, a lead candidate to replace Upshaw, enticed congressmen to aid union's search.

Blood Brothers 
NFLPA addresses stagnant CBA talks, waiting for owners to make the next move; Gridiron Greats very critical of union, current players. 

Mansion On The Hill 
U.S. Reps want Treasury to dissolve Citigroup-Mets sponsorship in wake of bailout.

Waitin' On A Sunny Day 
Lacking primary sponsor, Rahal Letterman Racing likely to race minimal IndyCar schedule.

Loose Ends
MLB CBA would prevent Yankees from adding confidentiality clauses to contracts.

My Beautiful Reward
Anthony Kim signs new deal with Nike that is set to include appearance in TV spots.

The Rising
ESPN, TNT both see significant gains in NBA TV ratings over last season. 

Man At The Top
David Stern celebrates 25 years as NBA Commissioner this weekend.