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SBD/Issue 91/Sponsorships, Advertising & Marketing
Kobe's Jersey NBA's Top Seller At NBA Store, NBAStore.com
Published January 29, 2009
Lakers G Kobe Bryant's No. 24 jersey ranks as the NBA's most popular seller at the NBA Store in N.Y. and on NBAStore.com since the beginning of the season. The Lakers also rank as the most popular team in merchandise sales during the same time period. December was the best sales month in history for both the NBA Store and NBAStore.com, with combined sales up 10% over the year-ago period. Since the start of the season, jersey sales on NBAStore.com are up over 40%. The following lists the top 15 most popular NBA jerseys and top 10 most popular teams in merchandise sales at NBA Store and NBAStore.com this season (NBA).
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TOP-SELLING NBA JERSEYS FOR '08-09 SEASON TO DATE
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|||
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RANK
|
PLAYERS
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RANK
|
TEAMS
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|---|---|---|---|
|
1
|
Lakers G Kobe Bryant
|
1
|
Lakers |
|
2
|
Celtics F Kevin Garnett
|
2
|
Celtics |
|
3
|
Cavaliers F LeBron James
|
3
|
Knicks |
|
4
|
Hornets G Chris Paul
|
4
|
Cavaliers |
|
5
|
Pistons G Allen Iverson |
5
|
Bulls |
|
6
|
Lakers C Pau Gasol |
6
|
Suns |
|
7
|
Celtics F Paul Pierce |
7
|
Pistons |
|
8
|
Heat G Dwyane Wade |
8
|
Hornets |
|
9
|
Bulls G Derrick Rose |
9
|
Heat |
|
10
|
Knicks G Nate Robinson |
10
|
Spurs |
|
11
|
Suns G Steve Nash |
|
|
|
12
|
Magic C Dwight Howard |
|
|
|
13
|
Celtics G Ray Allen |
|
|
|
14
|
Knicks F David Lee |
|
|
|
15
|
Nuggets F Carmelo Anthony |
|
|
GETTING IN THE WAY-BACK MACHINE: ESPN's Michael Wilbon said of Bryant having the top-selling jersey, “He has reestablished the image that he had before the other incidents. It’s sort of amazing really” ("PTI," ESPN, 1/28).
