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SBD/Issue 90/The Back of the Book
No Vacancy: Super Bowl Hotel Room Revenues From Previous Years
Published January 28, 2009
When a city hosts the Super Bowl, hotel room rates rise significantly in that market. As a result, recent Super Bowl host cities have seen their total hotel room revenue increase by a double-digit percentage during the month of the game compared with the year-ago month. The chart below lists average hotel room rates in Super Bowl host cities from the last five Super Bowls, as well as total room revenue during Super Bowl month (THE DAILY).
|
AVERAGE HOTEL ROOM RATE IN SUPER BOWL HOST CITIES
|
||||
|
Market
(Host Year) |
Feb. Prior to Hosting
|
Super Bowl Year
|
Feb. Year
After Hosting |
% +/-
(Year Prior to Host Year) |
|---|---|---|---|---|
|
Houston ('04)
|
$74.21
|
$91.84
|
$74.85
|
23.8%
|
|
Jacksonville ('05)
|
$75.71
|
$110.87
|
$86.50
|
46.4%
|
|
Detroit ('06)
|
$77.72
|
$109.17
|
$83.12
|
40.5%
|
|
Miami ('07)
|
$184.83
|
$231.50
|
$191.17
|
25.3%
|
|
Phoenix ('08)
|
$146.48
|
$172.57
|
NA
|
17.8%
|
|
TOTAL ROOM REVENUE DURING SUPER BOWL MONTH
|
||||
|
Market
(Host Year) |
Feb. Prior to Hosting
|
Super Bowl Year
|
Feb. Year
After Hosting |
% +/-
(Year Prior to Host Year) |
|---|---|---|---|---|
|
Houston ('04)
|
$68.3M
|
$94.2M
|
$76.3M
|
38.0%
|
|
Jacksonville ('05)
|
$36.3M
|
$58.4M
|
$42.8M
|
60.9%
|
|
Detroit ('06)
|
$45.6M
|
$70.9M
|
$49.7M
|
55.5%
|
|
Miami ('07)
|
$195.1M
|
$232.1M
|
$186.9M
|
19.0%
|
|
Phoenix ('08)
|
$170.5M
|
$204.4M
|
n/a
|
19.9%
|
