Quote of the Day

"They do not get they have become a joke -- the Paris Hilton of the NFL, famous 
for living off what 
somebody else built 
and not much else
."

-- Ft. Worth Star-Telegram columnist Jennifer Floyd Engel, on the Cowboys after WR Terrell Owens signed to star in a new reality show(STAR-TELEGRAM, 1/27). 

Tuesday January 27, 2009 Vol. 15 — No. 89 Print This Issue

Top Stories

  • Let's Get It Started

    Super Bowl Hype Is On
    In Full With Media Day

    Tampa is currently the center of the sporting universe, as the buildup to the Super Bowl is in full effect. While the teams are going through the traditional activities that precede the game, including the antics that mark today’s Media Day festivities, Corporate America is also prepping its plans. However, the usual carefree attitude is certainly dampened by the current recession. The NFL understandably wants to maintain some semblance of a celebratory vibe, but it must strike a balance of not being too extravagant amid the economic downturn. That is also the case for companies and corporate sponsors throwing parties. Meanwhile, as details about various ads airing during NBC’s broadcast continue to leak out, the net still has around 10 open spots remaining. While some are confident they will sell as Sunday approaches, one report has the net using a handful of the vacancies to make up for low ratings primetime ad buyers have seen this TV season.

  • The Italian Job
    NBA signs Panini to four-year deal for exclusive global trading card, collectible sticker rights.

    Another Round Of Cuts
    Economic downturn continues its hurt on sports, as Redskins and Colts both cut jobs.

    True Hollywood Story?
    Chargers hire WMG for marketing help in L.A. and Orange County -- could it be a forecast of a move north in the near future?

    Eight Sides Is Not Enough
    UFC opening branded chain of gyms in effort to update fitness industry. 

    For Whom The Liberty Bell Tolls
    MLS Philly takes another step toward play in 2010, nearing stadium lease deal. 

    Making The Turn  
    U.S. Bank cites small crowds, low TV ratings in pulling entitlement of Milwaukee PGA Tour stop.

    Puck Control
    NHL may charge rights fees to U.S. network broadcaster after NBC deal expires.

    Please Sign Here
    With around 100 free agents still available, MLB teams could get bargain deals. 

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