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SBD/Issue 85/Sponsorships, Advertising & Marketing
AIG Says It Will Not Renew Manchester United Shirt Sponsor Deal
Published January 21, 2009
|ManU Actively Seeking Shirt Sponsor To
Replace AIG When Current Deal Expires
EASTERN CONQUEST: ESPN SOCCERNET's Phil Holland writes while the current economic climate "suggests that United will be lucky to find another company willing to again break the British record shirt sponsorship deal as AIG did, it won't stop United from trying." The possibility of a deal with Sahara "fits neatly with their continued expansion plans," and the "wealth in India makes having a presence in the subcontinent advantageous." While ManU "will be happy to attract new fans from every demographic and social strata in the subcontinent, they will not be expecting to make money from the average fan." The club instead "will be targeting India's burgeoning super rich and the country's business leaders" (ESPNSOCCERNET.com, 1/21). In London, Giles Mole notes ManU has "strong links in both Malaysia and South Korea, so even at a time of financial prudence around the world," the club is "still optimistic of bettering" the AIG deal (London TELEGRAPH, 1/21).
TOPPING UP: In London, Paul Kelso reports EPL club Chelsea and shirt-sponsor Samsung "are in the early stages of negotiations over an extension" of the US$75.6M deal that expires after the '09-10 season. Chelsea is "happy to enter negotiations with a view to securing an improvement on the [US$1.4M] a year they now receive" (London TELEGRAPH, 1/21).