SBD/Issue 84/Sports & Society

Obama Inauguration Part IV: White Sox Considering Obama Hat

White Sox Would Donate Sales Of
Official Obama Hat To Charity
The White Sox are "trying to come up with an official" President Barack Obama hat, and if the White House approves the design, the sales will go to charity, according to John Kass of the CHICAGO TRIBUNE. Obama, a White Sox backer, is the "most powerful Sox fan on the planet." White Sox Chair Jerry Reinsdorf last week said of Obama, "He's going to be our president, and he's a White Sox fan. He's a South Sider. He loves the White Sox. What can be cooler than that?" A White Sox official said, "Before Obama, the cool thing about being a White Sox fan is that we weren't cool. We were the anti-cool. But now, he's so cool, some of us don't know how to deal with his coolness" (CHICAGO TRIBUNE, 1/19). 

TIP OF THE HAT: In Buffalo, Sharon Linstedt reported New Era Cap Co. has released a "limited edition line of caps marking" Obama's inauguration. Four of the caps are "emblazoned with a mix of phrases from Obama's presidential campaign, such as 'Hope,' 'Dream,' 'Change' and 'Progress.'" The other caps feature a "simpler graphic design and read 'Obama 44' and '1600,'" in reference to the address of the White House. Yet another version features an image of the U.S. Capitol Building with no wording. New Era has produced a "limited run of just 7,500 inaugural caps," and a portion of the sales revenue will be donated to Operation SNUG, a N.Y.-based program that "works to reduce gang violence" (BUFFALO NEWS, 1/16).

Special Inauguration-Day Jordan Brand Shoes
Go On Sale In Chicago Today
PATRIOTIC KICKS: SPORTING NEWS' Rich Lopez reports Jordan Brand to celebrate Inauguration Day will release two player edition Jordan Pure Pressure sneakers for Hawks Gs Mike Bibby and Joe Johnson. Both sneakers "feature a patriotic colorway with red and blue stripes flowing across a White midsole and a White upper with Red and Blue accents." The sneakers will go on sale at the House of Hoops by Foot Locker in Chicago today (, 1/20).

GETTING IN ON THE ACTION: AROUND THE RINGS' Rosen & Bisson reported Chicago 2016 has issued a "limited edition pin to commemorate" Obama's inauguration, and 5,000 have been made for distribution at inauguration events in DC and Chicago. Chicago 2016 Communications Dir Patrick Sandusky indicated that there will be a "small delegation of five to 10 people representing the bid committee" in DC to support Obama. Chicago 2016 "did not seek a more visible presence" (, 1/16). Meanwhile, in Boston, Darren Garnick reported The Topps Co. has issued a 90-card "Inaugural Edition" set of Obama's "life with an additional 18 'inspirational' stickers." Topps in the collection refers to Obama and Vice President Joe Biden as "Washington's New Dynamic Duo." Topps Dir of Product Development Clay Luraschi: "The buzz has been huge and our phones are ringing off the hook" (BOSTON HERALD, 1/19). 

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