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SBD/Issue 82/Sports Media
Final Nielsen Ratings From Recent Sports Telecasts
Published January 16, 2009
The chart below lists final Nielsen ratings from recent sports telecasts. Ratings for NBC and select telecasts on CBS were unavailable at presstime (THE DAILY).
|
SHOW
|
DATE
|
NET
|
TIME
|
RAT/SHR
|
|---|---|---|---|---|
|
NCAA Basketball: Kansas-Michigan State
|
1/10
|
CBS
|
1:00-3:30pm
|
1.3/3
|
| AFC Divisional Playoff: Ravens-Titans |
1/10
|
CBS
|
4:34-7:42pm
|
15.4/29
|
| "Fox NFL Sunday" |
1/10
|
Fox
|
7:30-8:00pm
|
5.9/10
|
| NFC Divisional Playoff: Cardinals-Panthers |
1/10
|
Fox
|
8:16-11:18pm
|
13.8/23
|
| NCAA Basketball: Wisconsin-Purdue |
1/11
|
CBS
|
1:30-4:00pm
|
0.5/1
|
| AFC Divisional Playoff: Chargers-Steelers |
1/11
|
CBS
|
4:46-8:02pm
|
19.6/34
|
| "Fox NFL Sunday" |
1/11
|
Fox
|
12:00-1:00pm
|
4.1/10
|
| NFC Divisional Playoff: Eagles-Giants |
1/11
|
Fox
|
1:07-4:26pm
|
18.7/38
|
|
SHOW
|
DATE
|
NET
|
TIME
|
U.S. RAT.
|
CABLE RAT.
|
VIEWERS (000)
|
|---|---|---|---|---|---|---|
|
GMAC Bowl: Tulsa-Ball State
|
1/6
|
ESPN
|
7:55-11:18pm
|
1.9
|
2.2
|
2,831
|
| NCAA Basketball: Davidson-Duke |
1/7
|
ESPN
|
7:00-9:11pm
|
1.4
|
1.6
|
1,985
|
| NBA: Heat-Nuggets* |
1/7
|
ESPN
|
9:11-11:39pm
|
1.1
|
1.2
|
1,531
|
| "College GameDay" |
1/8
|
ESPN
|
7:00-8:00pm
|
1.3
|
1.5
|
1,876
|
| NBA: Celtics-Cavaliers |
1/9
|
ESPN
|
8:02-10:34pm
|
1.7
|
2.0
|
2,578
|
| NBA: Mavericks-Suns |
1/9
|
ESPN
|
10:34pm-12:53am
|
1.2
|
1.4
|
1,773
|
| "Saturday NFL Countdown" |
1/10
|
ESPN
|
11:00am-12:00pm
|
1.0
|
1.2
|
1,355
|
| NCAA Basketball: Louisville-Villanova |
1/10
|
ESPN
|
12:00-2:14pm
|
0.9
|
1.0
|
1,228
|
| NCAA Basketball: Duke-Florida State |
1/10
|
ESPN
|
2:14-4:30pm
|
1.1
|
1.3
|
1,608
|
| "Sunday NFL Countdown" |
1/11
|
ESPN
|
11:00am-1:00pm
|
1.7
|
2.0
|
2,356
|
NOTE: * = Game called by ESPN college basketball announcers Dan Shulman and Dick Vitale.
FOURTH DOWN: Last weekend's four NFL Divisional playoff games all saw year-over-year declines in ratings and viewership from their respective windows in '08. The four telecasts averaged a combined 17.0 rating and 28.9 million viewers on Fox and CBS, down 15.8% and 12.1%, respectively, from a 20.2 rating and 32.8 million viewers last season. Chargers-Steelers on CBS in the late window on Sunday was the most-viewed game, earning 34 million viewers, which was off 15% from Fox' Giants-Cowboys telecast in the Sunday late window last year. The chart below shows ratings and viewers for each of the '09 NFL Divisional playoff matchups, with comparisons to '08 (THE DAILY).
|
'09 NFL DIVISIONAL PLAYOFF GAMES
|
|||||||||
|
Day
|
Time
|
Net
|
Game
|
Rating
|
Viewers (000)
|
'08 Net
|
'08 Game
|
Rating
+/- |
Viewers
+/- |
|---|---|---|---|---|---|---|---|---|---|
|
Sat.
|
4:34pm
|
CBS
|
Ravens-Titans |
15.4
|
25,453
|
Fox
|
Seahawks-Packers
|
-9.4%
|
-9.7%
|
|
Sat.
|
8:16pm
|
Fox
|
Cardinals-Panthers |
13.8
|
23,776
|
CBS
|
Jaguars-Patriots
|
-30.7%
|
-23.0%
|
|
Sun.
|
1:07pm
|
Fox
|
Eagles-Giants |
18.7
|
31,358
|
CBS
|
Chargers-Colts
|
-7.4%
|
-0.8%
|
|
Sun.
|
4:46pm
|
CBS
|
Chargers-Steelers |
19.6
|
34,107
|
Fox
|
Giants-Cowboys |
-16.9%
|
-14.9%
|
FÚTBOL AMERICANO: NFL regular-season games were accounted for the top two and seven of the top 10 most-watched English-language programs this fall among Hispanic viewers. NFL games were also the highest-rated English-language show among Hispanic HHs in 14 of the season's 17 weeks. Games on CBS, Fox and NBC averaged 966,000 Hispanic viewers (NFL).
