Bill Sutton Named '09 President Of Sport Marketing Association

By John Lombardo, Staff Writer, SportsBusiness Journal

Sutton To Head SMA In '09

The Sport Marketing Association recently announced their officers for ’09. Univ. of Central Florida DeVos Sports Business Management Program Associate Dir DR. BILL SUTTON will serve as President. DR. DAN FUNK of Griffith Univ. in Australia will serve as VP/Academic Affairs. Mt. Union College’s DR. JIM KADLACEK will serve as VP/Industry Relations, while DR. DAN DRANE of the Univ. of Southern Mississippi will serve as VP/Student Relations and DR. NANCY LOUGH of UNLV is Secretary & Treasurer. “Recent economic developments have given rise to a number of new problems dealing with customer retention, pricing, sponsorship and the selling of premium seating products," Sutton said. “We want to make our expertise and manpower available to assist the industry in finding solutions and alternatives and to move the business model forward in exciting new ways.” The Sport Marketing Association will hold their annual conference this year in Cleveland October 28-30.