James Blake To Wear Fila Footwear, Apparel, Appear In Marketing

Blake Becomes First Top 10 U.S. Men's Tennis Player To Sign With Fila In 10 Years

Fila has formally announced an endorsement deal with ATP World Tour member James Blake in which the No. 10-ranked player will exclusively wear Fila apparel and footwear on-court and be featured in Fila's worldwide marketing. Blake also will collaborate with Fila designers to create a yet-to-be-named co-branded collection, to be unveiled before the '09 U.S. Open and officially launch for the spring/summer '10 season. The collection will include tennis, golf, fitness and lifestyle apparel (Fila). A Fila spokesperson said that the prices and distribution of the collection "have not yet been determined." WOMEN'S WEAR DAILY's Jean Palmieri noted Blake is the "first top 10 American male in more than 10 years to sign with Fila" (WWD.com, 1/15). 

UP CLOSE & PERSONAL: Sony Ericsson WTA Tour member Ana Ivanovic is featured in a new adidas campaign titled "Me, Myself" that depicts behind-the-scenes footage of Ivanovic during training sessions. A poster featuring Ivanovic for the campaign lists a number that refers to a narrative about Ivanovic and the apparel she is wearing (adidas).