SBD / Issue 80 / Magic Named NBA Retailer Of The Year

SBD/Issue 80/Franchises

Sales Genies: Magic Named NBA's Retailer Of The Year For '07-08

Published January 14, 2009

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By John Lombardo, Staff Writer, SportsBusiness Journal

The NBA has named the Magic as the league's Team Retailer of the Year for the '07-08 season. The team received the award at the 10th annual NBA retail summit held on Monday in Phoenix. League officials pointed to the Magic's 10% per cap sales increase last season despite the lack of a team store in the Amway Arena. The Magic instead sell merchandise through kiosks located throughout the arena.

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