SBJ In-Depth: NASCAR Season Opener

Soaring sponsorship costs have challenged the ability of teams to secure money to compete in NASCAR, a situation heightened by the cutbacks made by auto makers in motorsports spending. SportsBusiness Journal will look at how teams and tracks are structuring sponsorships and adding value to make deals happen. We’ll also look at efforts by NASCAR itself to generate more interest in the sport among fans and corporate America in order to attract more business.  Publishing Date: Feb. 9 Ad Close: Jan. 26 Materials Close: Jan. 28.

For information on advertising contact National Ad Director, Julie Tuttle at 212.500.0711 or jtuttle@sportsbusinessjournal.com.