SBD/Issue 76/Sponsorships, Advertising & Marketing

Cowboys Rank As Top-Selling NFL Team; Favre Leads In Jersey Sales

Cowboys Lead All Other NFL Teams
In NFLShop.com Sales Through December
The Cowboys for the second consecutive year ranked as the top-selling NFL team for merchandise on NFLShop.com based on units sold from April 1-December 31, and the team boasted five players in top 25 jersey sales for the same period. The Giants jumped to No. 2 in team merchandise sales following their Super Bowl XLII championship, up from No. 7 for the same period last year. The Steelers, Jets and Bears rounded out the top five, with the Jets vaulting to No. 4 from outside the top 10 last year following the acquisition of QB Brett Favre. Meanwhile, Favre led all NFLers among jersey sales on NFLShop.com, climbing to the top spot in his first year with the Jets after ranking No. 4 last year with the Packers. Cowboys QB Tony Romo, Giants QB Eli Manning, Steelers S Troy Polamalu and Vikings RB Adrian Peterson rounded out the top five, with Manning climbing to No. 3 from No. 17 last year. Patriots QB Tom Brady, who ranked No. 2 in jersey sales last year, fell to No. 12 after sustaining a season-ending injury in Week One. Falcons QB Matt Ryan posted the highest jersey sales of any rookie on the list, debuting at No. 15 after leading the Falcons to the playoffs (NFL).

Top 10 Selling Team Merchandise
RANK
'07 RANK
TEAM
1)
1
Cowboys
2)
7
Giants
3)
3
Steelers
4)
NA
Jets
5)
4
Bears
6)
2
Patriots
7)
8
Redskins
8)
9
Eagles
9)
5
Packers
10)
6
Colts
Top-Selling NFL Player Jerseys
RANK
'07
PLAYER
RANK
'07
PLAYER
1)
4
Jets QB Brett Favre
14)
7
Bears LB Brian Urlacher
2)
1
Cowboys QB Tony Romo
15)
NR
Falcons QB Matt Ryan
3)
17
Giants QB Eli Manning
16)
NR
Giants RB Brandon Jacobs
4)
9
Steelers S Troy Polamalu
17)
NR
Broncos QB Jay Cutler
5)
6
Vikings RB Adrian Peterson
18)
22
Steelers WR Hines Ward
6)
3
Colts QB Peyton Manning
19)
11
Bears WR Devin Hester
7)
15
Cowboys RB Marion Barber
20)
24
Cowboys LB DeMarcus Ware
8)
20
Cowboys TE Jason Witten
21)
8
Patriots WR Randy Moss
9)
5
Chargers RB LaDainian Tomlinson
22)
NR
Redskins TE Chris Cooley
10)
12
Steelers QB Ben Roethlisberger
23)
NR
Ravens QB Joe Flacco
11)
18
Eagles RB Brian Westbrook
24)
NR
Bears RB Matt Forte
12)
2
Patriots QB Tom Brady
25)
NR
Saints QB Drew Brees
13)
13
Cowboys WR Terrell Owens
 
 
 
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