Quote of the Day
“I say let them burn, man. They should not be able to advertise. My welfare dollars are better spent feeding a kid than bailing out Rose Bowl sponsors.”
-- Fox Business’ Cody Willard, on Citigroup continuing to be the presenting sponsor of the Rose Bowl despite receiving federal bailout money(Fox Business, 1/2).
Moorad Reaches Deal
To Acquire Padres
Some surprising news to kick off the year out of MLB’s NL West, where D’Backs General Partner & CEO Jeff Moorad reaches an “agreement in principal” to acquire the Padres from John Moores and his wife. For Moorad, who resigned from the D'Backs on Friday, the move showcases his desire to move back to southern California, and he now becomes the leader of a “small but significant” ownership group. The deal is expected to close in the next four months, and while financial terms were not widely reported, an MLB source said that the deal will top $400M. Moores paid about $80M for the team in December '94. Moorad has generally received strong marks for turning around the D’Backs since joining the club in ’04. For the Padres, the move raises questions about the future of well-respected CEO Sandy Alderson.
Into The Wild
Fox earns 19.9 overnight rating for Eagles' win; Colts-Chargers thriller earns NBC top Wild Card primetime overnight.
Raiders vehemently deny Mortensen's report that Al Davis selling stake in team.
Mazda signs Michael Phelps to largest-ever sponsorship deal for Western celebrity in China.
Field Of Dreams
Winter Classic earns NHL's highest regular-season overnight rating since '96.
USOC CMO search shaping up as a who's who of leaders in the sports marketing world.
Sticking With The Tuna Diet
Bill Parcells reportedly to stay with Dolphins despite potential opt-out clause.
They Went To Jared
Subway's Fogle again joins CBS' crew to promote QSR's new products during postgame.