Crennel (l), Marinelli, Mangini All Fired Today

After the surprising success of the Dolphins, Falcons and Ravens with first-year head coaches, the pressure in today’s NFL to win now will only increase, and NFL owners are not hesitant to make a move. Today sees three franchises offer pink slips, with Woody Johnson dumping Eric Mangini, Randy Lerner cleaning house in Cleveland with both Phil Savage and Romeo Crennel being dismissed, while William Clay Ford begins the major rebuilding process in Detroit by firing Rod Marinelli. These changes go along with the significant moves on the business and football side of the Rams, a new personnel team at the Jaguars and the ascension of Jed York to 49ers President. Now, here is where it gets interesting -- where does ownership turn to right the ship, especially with the news that Bill Parcells could possibly be back on the market after the sale of the Dolphins?

A League Of Their Own
After Teixeira signing, Brewers’ Attanasio talks salary cap; ESPN’s Olney claims the signing will "undoubtedly lead” to calls for a stronger cap.

Raising Arizona 
NHL helping find investors, new ownership for Coyotes amid another $30M loss this year.

Walk-Off Home Run?
N.Y. Times Co. shopping 17.5% stake in New England Sports Ventures for a reported $300M, though Barclays values it at about $166M.

Generation Next
David Beckham elects not to renew Pepsi deal, ending partnership after 10 years.

Kicking & Screaming
Top sponsor Carlsberg frustrated over Liverpool stadium delay, ownership uncertainty.

'Tis The Season To Be Jolly
ABC's Celtics-Lakers Christmas clash is highest-rated regular-season NBA game since '04.

Owners In The News
LARRY MILLER named Utahn of the Year; Panthers hope to win for widely-respected JERRY RICHARDSON; AL DAVIS misses just second Raiders game in tenure; doctors say ALEX SPANOS' fading memory may be dementia.