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SBD/Issue 66/The Back of the Book
ABC, Versus See Gains For NCAA Football Telecasts In '08
Published December 18, 2008
ABC, buoyed by the strength of its "Saturday Night Football" telecasts, led all nets with a 4.0 rating and 6.3 million viewers for its regular-season college football telecasts in '08. For 33 total telecasts, ABC was up 2.6% in ratings and 7.1% in viewers. NBC also saw gains for its Notre Dame football telecasts. CBS was down in '08, averaging a 3.3 rating and 5.1 million viewers. For its package of SEC football games alone, CBS averaged a 3.5 rating and 5.4 million viewers, down from a 3.6 rating and 5.5 million viewers last year. On cable, college football telecasts on ESPN were off from a year ago, while ESPN2 had its most-viewed year ever. On Versus, broadcasts were up 16.5% in viewers from '07. The chart below lists college football ratings by net for the '08 regular season, with comparisons to last year (THE DAILY).
|
BROADCAST
|
||||||
|
NET
|
GMS
|
VIEWERS (000)
|
% +/-
|
RATING
|
% +/-
|
'07 GMS
|
|---|---|---|---|---|---|---|
|
ABC
|
33
|
6,274
|
7.1%
|
4.0
|
2.6%
|
32
|
|
CBS
|
18
|
5,097
|
-4.7%
|
3.3
|
-5.7%
|
16
|
|
NBC
|
6
|
3,196
|
21.3%
|
2.2
|
22.2%
|
7
|
|
CABLE
|
||||||
|
NET
|
GMS
|
VIEWERS (000)
|
% +/-
|
CABLE RATING
|
% +/-
|
'07 GMS
|
|
ESPN
|
69
|
2,561
|
-3.0%
|
2.0
|
-4.8%
|
67
|
|
ESPN2
|
63
|
1,350
|
0.4%
|
1.1
|
0.0%
|
58
|
|
FSN
|
27
|
650
|
-13.3%
|
0.6
|
-25.0%
|
32
|
|
Versus
|
22
|
353
|
16.5%
|
0.3
|
0.0%
|
19
|






