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SBD/Issue 66/Sports Media
LeBron James Teams With Ice Cube, ABC To Produce New TV Drama
Published December 18, 2008
Cavaliers F LeBron James has partnered with entertainer Ice Cube and ABC for a 'one-hour drama based on James' experiences as a high school hoops phenom," according to Sam Alipour of ESPN.com. The series, "described as 'Friday Night Lights-meets-Entourage,' will follow an inner-city 15 year-old prep star who is transplanted to a small town school and forced to come of age while dealing with media pressure, unscrupulous moneymen and the jealousy of his peers." The pilot script is "expected in the coming weeks and, if the network approves, production on the pilot could begin in the spring for a fall '09 premiere." CubeVision and Spring Hill Productions, James' newly-formed entertainment entity, "will oversee for the network, while James and Cube will serve as co-creators and executive producers." Meanwhile, Alipour noted Spring Hill is working on several projects revolving around Mike Flynt, who played college football for Division III Sul Ross State last year at the age of 59. Flynt is a client at James' LRMR Marketing, and Spring Hill has "secured Flynt's life rights for a flick." Actors Tommy Lee Jones and Bruce Willis "were among those being considered for the role of the linebacker-grandpa" (ESPN.com, 12/17).







