Special Issue: Super Bowl

In the first of four special issues planned in 2009, SportsBusiness will look at the upcoming Super Bowl XLIII as well as the business of the Super Bowl from its beginnings to its position today as the crown jewel of sporting events. This bonus coverage will be a must-read as the big game approaches, offering everything from details on current marketing plans to a look back at some of the most memorable advertising spots from previous Super Bowls. Our reporting and research will track the storylines leading to Tampa and give an insider’s perspective to events surrounding the big game. Publishing Date: Jan. 26 Ad Close: Dec. 29 Materials Close: Dec. 31.

For information on advertising contact National Ad Director, Julie Tuttle at 212.500.0711 or jtuttle@sportsbusinessjournal.com.

COMING SOON:  SBJ In-Depth: The Business Of All-Star Games

As both the NBA and NHL all-star games approach, SportsBusiness Journal examines the business aspects of the events and the strategies that have paid off for leagues. From pre-event media hype to on-site activation by sponsors, we’ll go inside the workings of all-star games and see how the various moving parts work together to maximize exposure for both the property and its partners. We’ll also look at how host communities approach the events and try to get the greatest economic bounce. Publishing Date: Jan. 19 Ad Close: Jan. 5 Materials Close: Jan. 7.

For information on advertising contact National Ad Director, Julie Tuttle at 212.500.0711 or jtuttle@sportsbusinessjournal.com.

ALSO COMING SOON:  SBJ In-Depth: Sports Online

As eyeballs and advertising budgets shift to the online space, what business models will have the most staying power on the Web? That’s one of the many questions SportsBusiness Journal will answer as we keep pace with this rapidly evolving marketplace that presents as many challenges as it does opportunities. What content is sticking the most with consumers and what advertising strategies are paying off for both the sites and brands? Publishing Date: Jan. 26 Ad Close: Jan. 12 Materials Close: Jan. 14.

For information on advertising contact National Ad Director, Julie Tuttle at 212.500.0711 or jtuttle@sportsbusinessjournal.com.