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SBD/Issue 62/Sponsorships, Advertising & Marketing
Kobe Unveils New Nike Low-Top Shoe On Live Global Webcast
Published December 12, 2008
|Bryant Took Inspiration From Soccer Cleats
In Creation Of New Low-Top Shoes
STARTING A TREND? CNBC.com's Darren Rovell noted for Nike, the "change to producing more low tops, if it happens, will be worth noting" because "four of every five people buying basketball shoes aren't wearing them." It also is the "reality that as more of the business has shifted to fashion, more of the fashion business has shifted away from high tops and into lower cut sneakers." It was "only a matter of time before Nike had to make a shoe that would look good with jeans and at the same time feature it on the court" (CNBC.com, 12/11). Bryant said of the shoe, which will retail exclusively at Foot Locker beginning in February, "It's always good to come with something that's not caught up in the sea of sameness, something that brings a little bit more change, a little bit more energy to the game. So from the business side of it, I feel like it can't come at a better time" (CNBC, 12/11).