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SBD/Issue 59/Sports Media
ABC To Air Special "Wipeout" Episode Opposite Super Bowl XLIII
Published December 9, 2008
During NBC's broadcast of Super Bowl XLIII on February 1, ABC "plans to counterprogram NBC's game-day entertainment telecasts with a sports-star-studded episode of the summer obstacle-course hit 'Wipeout,'" according to James Hibberd of the HOLLYWOOD REPORTER. ABC "will air a brief football-themed 'Wipeout' special against NBC's official halftime show headlined by Bruce Springsteen." Immediately following the Super Bowl, when NBC is airing a new episode of "The Office," ABC will air an hour-long "Wipeout" in which "cheerleaders compete against male 'couch potato' sports fans." ABC's "strategy will mark the first time in five years a major broadcast network has gone after a rival's Super Bowl momentum with original entertainment programming." As part of the two-part ABC special, titled "Wipeout Superball Sunday," Pro Football HOFer Michael Irvin "will lend sideline commentary, the Navy's Blue Angels will perform a flyover, the USC marching band will storm the course, contestants will run a [gauntlet] with quarterbacks pelting them with footballs, NFL luminaries will stop by the commentary booth, and the show's signature Big Balls obstacle has been converted into jumbo-sized footballs." The ABC special is "one of the most ambitious Super Bowl Sunday programming plans ever mounted by a non-host network." Yet, for the show's producer Endemol, "it's familiar territory" (HOLLYWOOD REPORTER, 12/9). ABC Senior VP/Alternative Programming John Saade: "It’s broadcast’s biggest day, and this is a big mass-market show, and it’s fun to be able to participate and be a part of it. This will put ‘Wipeout’ back in the public’s consciousness between runs, and we plan to have a lot of fun with it” (THRFEED.com, 12/8).







