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SBD/Issue 57/Sports Media
Blog Hound: Bloggers Discuss NHL's Decision To Suspend Avery
Published December 5, 2008
Bloggers discuss the NHL's suspension of Stars LW Sean Avery for comments found to be "detrimental" to the league.
| Hitting The Post Posted by: Nick in |
| “With all the misdeeds and tribulations Avery has committed in his career, this is the first that Gary Bettman considered ‘detrimental to the league?’ Really? It took this long?” |
| Tom Benjamin’s NHL Blog Posted by: admin |
| “I don’t like the idea that Gary Bettman can suspend a player for what he said off the ice. I don’t trust him enough without impossibly clear guidelines. What is allowed and what isn’t?” |
| Sportscolumn Posted by: Matt Jordan |
| “Did the NHL ever think this might be a great way to grab headlines? This is a sport struggling to catch an audience in the |
| From The Rink Posted by: James Mirtle |
| "I absolutely endorse what the NHL's done here. Promoting the game is one thing; childish, and downright crude and insulting, antics are another, and the last thing any professional sports league should be looking for is someone like Sean Avery setting the bar for what's in good taste.” |
| ‘I’m Just Saying’ Posted by: Robert Picard |
| "Publicity that doesn't involve injury (see Ron Artest fighting fans in |
SportsMedia Challenge's Buzz Manager analyzed online discussion surrounding the NHL's suspension of Avery after inappropriate comments he made to the media. Whether bloggers responded positively, negatively, or neutrally about if Avery should have been suspended, they were mostly unified by their negative remarks towards Avery’s past and present antics. Visit www.SportsBusinessDaily.com for more info on this topic. See more info on this topic.
- The Buzz ranked 10 out of 10, a topic of a very high level of interest among sports bloggers.
- Bloggers in the positive category (33%) have had enough of Avery’s escapades and felt like it was “about time” that he received punishment. Bloggers were also concerned that remarks such as this would damage the image of the NHL, resulting in a mockery of the situation. Bloggers were happy with NHL Commissioner Gary Bettman's response, feeling he sent a statement that these “childish” actions aren’t acceptable.
- Bloggers in the negative category (50%) saw the punishment as unnecessary and harsh. Although they thought Avery should not have made the comments, they didn’t see it as a punishable offense. Many used the NFL Giants WR Plaxico Burress incident to argue that Avery’s missteps did not involve anything illegal and didn’t place anyone in danger; therefore, the NHL overstepped its bounds by suspending Avery.
- Bloggers in the neutral category (17%) were not surprised by the suspension, mentioning his past actions, but not stating whether or not they agreed with the suspension.
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