SBD/Issue 56/The Back of the Book

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  • McDonald's, Bud Light Prove Popular Among Fantasy Sports Players

    According to 1,242 online interviews done by the Fantasy Sports Association (FSA) between September 5 and October 10, fantasy sports players proved to be voracious consumers of everything from beer to athletics shoes, driven primarily by the young, male demographic. Among the results found in the survey was that within QSRs, McDonald's was tops among fantasy players, while half of 18-34-year-old fantasy players were Burger King fans and 43% of higher-income ($50k+) fantasy sports players consumed Taco Bell monthly or more often. In the cell phone provider category, 43% of fantasy sports players in the Northeast U.S. were Verizon subscribers, while southern fantasy players are more likely to be AT&T subscribers (33%). Bud Light proved to be the beer of choice among fantasy sports players, with 28% of 21-34-year-old fantasy sports players having purchased Bud Light during the measured time period. Bud Light proved to be most popular among southern fantasy sports players. For sports magazines, 29% of 18-34-year-old fantasy players read Sports Illustrated and 19% are ESPN The Magazine readers. With fantasy football playoffs beginning tonight for many leagues, the charts below list the most popular QSRs, cell phone providers, beer brands and sports magazines among fantasy players (FSA).

    FANTASY SPORTS PLAYERS DEMOGRAPHICS (n = 1,242)
    QSR
    %
    Cell Phone
    Provider
    %
    Beer
    %
    Sports Magazine
    %
    McDonald's
    62%
    Verizon
    31%
    Bud Light
    24%
    Sports Illustrated
    24%
    Subway
    42%
    AT&T
    25%
    Budweiser
    17%
    ESPN The Magazine
    13%
    Burger King
    41%
    Sprint/Nextel
    14%
    Miller Lite
    17%
    Sporting News
    9%
    Wendy's
    39%
    T-Mobile
    11%
    Coors Light
    17%
    Field & Stream
    6%
    Taco Bell
    38%
    Alltel
    6%
    Corona
    15%
    Pro Football Weekly
    4%
    KFC
    29%
    TracFone
    4%
    Samuel Adams
    13%
    Football Digest
    3%
    Arby's
    23%
     
     
    Heineken
    11%
     
     
    Sonic
    15%
     
     
    MGD
    8%
     
     
    Jack in
    the Box
    8%
     
     
    Michelob Ultra
    7%
     
     
    Chipotle
    7%
     
     
    Miller High Life
    7%
     
     

    NOTES: For QSRs, respondents were asked which of the types of brands (list given) of fast food or quick service restaurants they had personally purchased for themselves or someone in their household in the past 30 days. For cell phone providers, respondents were asked what company provides their cell phone service. For beer, respondents were asked which of the brands of beers provided they had personally purchased for themselves or someone in their household in the past 30 days. For sports magazines, respondents were asked which they subscribed to or read at least monthly.

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