Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
SBD/Issue 56/Sports Media
NFL's Live 3-D Debut Tonight Could Pave Way For Future Broadcasts
Published December 4, 2008
|Third Dimension On-Tap For Raiders-Chargers|
RED CARPET APPEARANCES: Patriots Owner Robert Kraft, who serves as Chair of the NFL Broadcasting Committee and "will help shape how the league uses 3-D," is expected to attend the screening in Boston. In addition, Vikings Owner Zygi Wilf, Giants President & CEO John Mara, Jets Owner Woody Johnson and Redskins Owner Dan Snyder, who also sits on the league's Broadcasting Committee, are slated to attend the N.Y. screening (AP, 12/3).
RAIDERS OF THE LOST ARK: PRO FOOTBALL TALK's Mike Florio reported the league originally planned to show the game only in N.Y., L.A. and San Diego, which "made sense" because the NFL HQs are in N.Y., 3ality is based in L.A. and the game is being played in San Diego. The Raiders reportedly "felt a bit left out, since a screening of the game in the Bay Area would have been a great way for the organization to engender goodwill with current local sponsors, potential local sponsors, and folks who plunk down big money each year for luxury suites at home games." But Florio wrote the decision to allow the Patriots to screen the game at the Emerald City outside Boston "sent blood pressures in Oakland soaring." Florio: "How do the Raiders get shut out completely from demonstrating the new technology via a game involving their team while the Patriots -- who have no direct or indirect stake in the outcome -- secure a valuable marketing tool?" (PROFOOTBALLTALK.com, 12/3).