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SBD/Issue 56/Sports Industrialists
Published December 4, 2008
Fox Sports Networks (FSN) and IMG named CATHY WEEDEN GM of Gator Sports Marketing, a division of IMG College that helps manage the marketing and media rights for Univ. of Florida athletics on behalf of Fox-owned Sun Sports. Currently, Weeden is serving as Senior VP & GM of FSN Florida and Sun Sports and will continue in that capacity until a transition early next year (FSN)….Learfield Sports named SIOBHAIN CUSHEN GM for “Army Sports Properties,” the multimedia rights holder and sports marketing arm for Army athletics. Cushen, who served 11 years as a military police officer and active duty Army officer, replaces DON WILLIAMS, who was named GM of “Bulldog Sports Properties,” another Learfield property (Learfield).
FRANCHISES: The Coyotes promoted JUDD NORRIS to VP/Corporate Partnerships and STACEY COHEN to VP/Marketing (Coyotes)….The Red Sox promoted Manager of Media Relations PAM GANLEY to Dir of Media Relations (BOSTON GLOBE, 12/3)….The Single-A Midwest League Peoria Chiefs named LUKE CROSS Account Exec (Game Face).
GOLF: Boccieri Golf promoted MARTIN CUMMINS to full-time PGA European Tour Rep and Dir of Sales for the European market (Boccieri Golf)….Golf Channel named REX HOGGARD Senior Writer for GolfChannel.com where he will serve as the beat writer for golf’s pro tours. For the past nine years, Hoggard was with Golfweek (Golf Channel).
EXECS: MLS/SUM named IXZCHEL SALGADO Account Exec for Partnership Marketing. Previously, Salgado was with Octagon where she worked in the Multicultural Marketing Division (MLS)….KEVIN WOODS has joined Roush Fenway Racing as the PR rep for driver MATT KENSETH and his No. 17 Sprint Cup team (THE DAILY).
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