2014 Reader Survey: College Sports Sherman Critical Of Several NFL Policies MASN Taking Aim At MLB Advance To Nats NHL, NHLPA Aim For Big Money World Cup Red Sox Willing To Go Over Luxury Tax Threshold Silver Optimistic About New Bucks' Arena Bahamas Hosting CBB Despite Gambling Executive Transactions 2014 Reader Survey: Motorsports Jeter Played No Role In Woods' Tribune Piece
SBD/Issue 56/Sponsorships, Advertising & Marketing
Jordan Brand To Air New Ads For "Become Legendary" Campaign
Published December 4, 2008
|Richard Hamilton, Chris Paul, Carmelo Anthony
Featured In New Ads Debuting Sunday
JUST DO IT: SPORTINGNEWS.com's Chris Littmann noted Nike and Wieden & Kennedy, Portland, in July "created a lot of controversy with a series of ads for the Nike Hyperdunk that featured players getting dunked on." In a few cases, the ads were "deemed homophobic by some because of the words 'That Ain't Right' plastered over the image." The tagline has reappeared on the "sole of a new Hyperdunk set to drop next week," but this time there is "no image accompanying the slogan" (SPORTINGNEWS.com, 12/3).