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SBD/Issue 56/Sponsorships, Advertising & Marketing
Jordan Brand To Air New Ads For "Become Legendary" Campaign
Published December 4, 2008
|Richard Hamilton, Chris Paul, Carmelo Anthony
Featured In New Ads Debuting Sunday
JUST DO IT: SPORTINGNEWS.com's Chris Littmann noted Nike and Wieden & Kennedy, Portland, in July "created a lot of controversy with a series of ads for the Nike Hyperdunk that featured players getting dunked on." In a few cases, the ads were "deemed homophobic by some because of the words 'That Ain't Right' plastered over the image." The tagline has reappeared on the "sole of a new Hyperdunk set to drop next week," but this time there is "no image accompanying the slogan" (SPORTINGNEWS.com, 12/3).